Business is all about providing value to real people! The customers you serve as well as the suppliers and colleagues you work with. Business is about creating value for others and solving real problems. When you focus on win-win scenarios, success naturally follows.
Below are some of the books that have provided me value in my business pursuits.
An excellent book that teaches you how to remain humble and focus on bringing true value to your customers and grow profits.
A great book on applying iterative design principles to business. In my opinion this is the only way to win.
A great book to make you think about how you sell and teaches you to focus on critical thinking rather then relationships.
This book explains how markets work and how to create new markets. This is key to survival in business.
A great book that talks about work life balance and being as effective as you can be in your personal and professional life.